IMAGES ARE BLURRED DUE TO CONFIDENTIALITY The annual Global Leadership Conference gathers the top 400 managers of the Global Maersk Group. The event is a very important for aligning strategy and global cooperation in the organization. The assignments required the development of a clear narrative supporting current strategy changes and keypoints. Furthermore the annual conference demanded development of a visual identity for the event and venue activities nudging the participants to reflect on the outtakes from the conference workshops.