IMAGES ARE BLURRED DUE TO CONFIDENTIALITY Every year the global top management of the ISS Group team up to align strategy and operations. It is an important event in the global organization and it demands a clear narrative and an exciting experience design to make the 600 participants motivated for involvement and strategic reflection. The assignment include the development of event narratives, experience designs and activations to make participants reflect and pass on findings and knowledge to their respective part of the organization.